Ysabel
Resume (click to download)
P003 → Harmonic Horizons (visual identity)
S/S 2024
System Branding and Designc
36in x 72in (Banner)
16pgs ea. x5
Saddle stitch, Inkjet on 216 gsm
My goal was to explore how much more electronic music could be experienced visually, transforming properties of sight, touch, and sound into a cohesive visual identity. I created this by designing a brand system that visually connected the audience’s top 3 of the 5 senses (sight, hearing, touch) with the festival’s identity.
Research & Inspiration
- Studied synesthesia and its manifestations in art snd music.
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Explored symbols and representation as a tool for creating evolving visuals.
- Researched festival culture and audience behaviors to inform experiential design.